Divine Chocolate Introduces Four Delectable New Bars at Expo West

Washington DC (February 23, 2011) Divine Chocolate, the first farmer-owned, Fair Trade chocolate brand, will unveil four new bars at Expo West in Anaheim, CA March 10-13. Visit the New Product Showcase, or Booth 2873 in Hall C to experience the company’s new dark and milk chocolate flavors. Divine chocolates are made with 100% Fair Trade cocoa beans grown by the Kuapa Kokoo farmers’ cooperative in Ghana, whose members own 45% of Divine Chocolate.

The new 3.5 oz Bars expand the diverse flavors of Divine’s current line, giving consumers of Fair Trade chocolate even more options.
 
•    85% Dark—great for both eating and for baking. Smooth and nicely balanced, with deep fruit flavor notes
 
•    70% Dark with Ginger and Orange—smooth dark chocolate bursting with pieces of zesty orange and spicy notes of ginger
 
•    Orange Milk Chocolate—for those who love the subtle taste of natural orange blended exquisitely with creamy milk chocolate
 
•    Coffee Milk Chocolate—two of the best tastes life has to offer in one bar

The farmers in Ghana who grow the beans used in Divine chocolate don’t just receive Fair Trade premiums; they own a substantial stake in the company. This translates to real social, political, and economic power in their communities.

“When we develop new flavors, we conduct extensive consumer taste tests with thousands of consumers. All four of these new bars have been enthusiastically received by passionate chocolate lovers all over the US,” said Mark Magers, CEO Divine Chocolate. “Our customers love our irresistible flavors even more so because they know that when they buy Divine Chocolate they have a direct impact on the everyday lives of cocoa farmers.”


About Divine Chocolate
Divine Chocolate http://www.divinechocolateusa.com/default.aspx is the first farmer-owned Fair Trade chocolate brand. Divine Chocolate produces a range of bars and seasonal chocolates available in grocery and specialty stores across the US such as Whole Foods Market, Cost Plus World Market, and Wegman’s. The company is co-owned by the thousands of small-scale cocoa farmers of the Kuapa Kokoo Farmers Cooperative http://www.kuapakokoo.com/ in Ghana. Kuapa Kokoo is one of the oldest and most well established Fair Trade cocoa cooperatives. The co-op’s  motto is "Pa Pa Paa" which means "the best of the best of the best". Divine’s mission is to improve the lives of West African cocoa farmers through farmer-ownership of a high-quality chocolate brand. Farmer-ownership leads to increased power and representation within the cocoa market, social, economic and political empowerment, enhanced women's participation, and environmentally sustainable production processes. Connect with Divine Chocolate on Facebook: http://www.facebook.com/divinechocolateusa and Twitter: http://twitter.com/divinechocolate.